Exhibition introduction

The biennial Norwegian International Maritime Exhibition (NOR-SHIPPING) has been successfully held for 30 sessions so far, is a top event in the shipping industry of the world's reputation, and has become the world's second largest maritime industry exhibition after the German Hamburg Maritime Exhibition SMM. At the same time, it is also the largest, highest grade and most influential professional trade exhibition in the field of shipbuilding in the world, providing a good exchange and cooperation platform for relevant exhibitors, buyers and visitors from all over the world. Germany Hamburg Maritime Exhibition SMM is held biennial, Norway International Maritime Exhibition (NOR-SHIPPING) is held in a single year, the 31st Oslo International Maritime Exhibition (NOR-SHIPPING) will be the largest maritime exhibition in Europe in 2025. The 2023 event attracted 894 exhibitors from 42 countries and 51,948 visits from 84 countries.

Norway is the world's fourth largest shipping country, but also the world's largest shipping cluster, through the close cooperation between the cluster, Norway's ship and Marine equipment technology, especially high-tech ships and offshore construction level is leading the world. Since the 1970s, with the development of Norway's offshore oil industry, Norway has developed the world's second largest offshore engineering fleet in addition to traditional shipping, fishing boats, Marine equipment and other industries, and each industry in the field of offshore engineering has a unique leading position. Compared with other countries limited to one or two fields, Norway's Marine industry has the advantage of comprehensive and specialized combination, involving the entire industry upstream and downstream, suppliers, services and other fields, and in oil and gas products transportation, chemical transportation, ro-ro ships, offshore vessels and other fields leading the world.

As the general agent of the Norwegian International Maritime Exhibition in China, Global Boyi will continue to organize Chinese enterprises to visit the site in 2025. In response to the construction of the "Belt and Road", accelerate the pace of enterprises "going out", and provide a platform for exchanges and cooperation for relevant exhibitors, buyers and visitors around the world. The year 2025 will mark the 60th anniversary of the successful Norwegian Maritime Exhibition. This is an important milestone for the exhibition, for which the organizers will carefully organize a series of key meetings in the industry and invite more important leading companies in the industry to participate in the event.

Range of exhibits

1. IT and navigation;

2. Safety and rescue;

3. Ship construction and repair;

4. Maritime services and logistics;

5. Power propulsion and equipment;

6. Innovation and investment.

Review of previous sessions

As the world's leading shipping event, the 30th Norwegian International Maritime Exhibition in 2023 has a scale of 20,701 square meters, a total of 6 pavilions, attracting 1,000 exhibitors, 84 countries and 51,948 professional representatives. Among them, there are dozens of Chinese enterprises appeared, the exhibition area of more than 800 square meters, is the largest exhibition of Chinese enterprises. This reflects the rapid and comprehensive recovery of bilateral exchanges and cooperation since the normalization of relations between China and Norway in 2016. The Chinese enterprises participating in the exhibition include large state-owned enterprises such as China State Shipbuilding Industry Group Co., LTD., China Shipbuilding Industry Group Co., LTD., COSCO Shipping Heavy Industry Co., Ltd. and private enterprises from Jiangsu, Zhejiang, Shanghai, Guangdong, Shandong and other places. At the same time, many special conferences were held to provide a value-added platform for the global maritime industry enterprises to display, trade and socialize.

As the general agent of Norwegian Maritime Exhibition in Greater China, Guangzhou Boyi Exhibition has successfully organized Chinese enterprises to expand the Norwegian market every year, with an exhibition area of 225 square meters in 2009, 409.5 square meters in 2011, 319 square meters in 2013, 229 square meters in 2015 and 289 square meters in 2017. The exhibition area in 2019 is 292 square meters, and the exhibition area in 2021 is 100 square meters. In 2023, 150 square meters of exhibition will be organized. 80% of the exhibitors have booked the 2025 booth on site.

4. Market introduction

The Norwegian maritime industry has a long history, with one of the largest and most established maritime groups in the world. Shipbuilding is one of Norway's main industries, and Norway's technology for large cruise ships, liquefied natural gas carriers, ro-ro ships, high-tech fishing boats, refrigerated vessels, offshore supply vessels, high-speed catamarans and seismic exploration vessels is at the world's advanced level. At present, there are 300 small and medium sized manufacturers and 5 large Marine equipment manufacturers in Norway. 60% of Marine equipment produced in Norway is exported, accounting for 8% to 10% of the world market share. In addition, there are more than 200 shipyards in Norway, of which Oslo, Stavanger, Bergen and Trondheim are the most important shipbuilding bases in Norway. Of the 410 billion NOK annual operating revenue, the shipowner industry accounted for 211 billion Nok, the Marine services industry accounted for 92.7 billion NOk, the ship equipment industry accounted for 66.5 billion NOK and the shipyard industry accounted for 39.3 billion NOK.

The Norwegian North Sea has bad sea conditions and high requirements for the performance and specifications of offshore platforms, and entering the Norwegian North Sea has become synonymous with offshore platforms entering the high-end market. Of the 221 semi-submersible RIGS currently in service worldwide, only 29 have passed the AOC certification issued by the Norwegian Petroleum Safety Administration (PSA), of which four are built by Chinese offshore companies. The construction quality and operational performance of the deepwater semi-submersible drilling platforms delivered by Chinese offshore companies have been recognized by mainstream customers in the Norwegian North Sea. Although the overall share of the North Sea market made in China is small, in the past five years, the global delivery of deepwater semi-submersible RIGS in the Norwegian North Sea has accounted for 50% of the market, its growth momentum is remarkable.

The industry is highly concentrated, and access to the Norwegian market is linked to the world

The Norwegian maritime industry has a high geographical concentration, and many cities have formed distinctive maritime industry centers, and occupy a certain position in the global maritime industry. Oslo has the advantages of centralized financing and legal affairs; Bergen has the advantages of concentration of shipping and offshore vessels; Olazon has the advantage of concentrated shipbuilding, equipment and offshore vessel operations. The Norwegian maritime industry has concentrated famous shipowners, well-known family companies, the world's leading special ship transport companies, and other large enterprises. Through the platform of the Norwegian maritime industry Center, you can get the opportunity to enter the mainstream development of the world's large shipping and maritime enterprises, grasp the trend of shipping development, and take the lead in the economic and industrial globalization.

High-tech meets the needs of transformation and upgrading of Chinese enterprises

Norwegian sea business has completed a quantum to qualitative leap, Norwegian enterprises do not simply pursue capacity and volume, more companies focus on high technical content, high profit margins in special areas. High technology and research and development are the main characteristics of the Norwegian maritime industry. Familiar with the development and trend of the maritime industry will be conducive to the transformation and upgrading of China's industry and improve the profitability of enterprises. At present, China's shipbuilding industry is changing from labor-intensive to capital-intensive and technology-intensive, extending from a single shipbuilding industry to the whole industry chain and upstream and downstream. There are transformation needs in the fields of research and development, simulators, control equipment, life-saving equipment, aquaculture equipment, etc., and cooperation between enterprises can be carried out, which will enable our company to better grasp the development trend of next generation technology, and transition from standard implementer to standard setter.