"Technology + culture + quality control" three power, fresh osmanthus fish brand promotion

"In 2022, we will focus on supporting the development of 200 agricultural products with geographical indications nationwide, including seven agricultural products in Guangdong. Each product should cultivate one regional characteristic variety, build more than one core production base, establish a set of characteristic quality indicators, integrate and apply a set of whole industry chain standards, call out one regional characteristic brand, and improve a set of quality control mechanism."On June 17, in Qingyuan, Guangdong held" fresh osmanthus fish " landmark protection and brand promotion training activities, Guangdong Province Agricultural Technology Extension Center fishery technology promotion Department vice minister Chen Zhibing elaborated the goal and means of geographical indication agricultural products protection project.

Experts and scholars from relevant fields, enterprise representatives, marketing masters and heads of relevant government departments gathered together to discuss the landmark protection, quality and efficiency improvement, brand creation, quality control guarantee and other contents of "fresh osmanthus fish", so as to give suggestions for the brand construction of fresh osmanthus fish. It is reported that this activity is sponsored by Guangdong Agricultural Technology Promotion Center, which is one of the series activities of Guangdong aquatic product geographical indication protection and brand promotion training, aiming to promote green and healthy aquaculture and help the construction of Guangdong aquatic product landmark brand. Improve the quality and efficiency to promote industrial upgrading

When talking about how to improve the quality and efficiency of the industrial upgrading, Xie Jun, a researcher at the Pearl River Fisheries Research Institute of the Chinese Academy of Fishery Sciences, mentioned that it can be promoted through four aspects: cultural empowerment, value empowerment, science and technology empowerment and industrial empowerment.

Agricultural geographical indication products in the long-term specific natural environment formed and continues, is not only the material cultural heritage, but also the historical culture and spiritual culture, geographical indication culture rooted in a country and region of the historical culture of soil, it is an important part of national traditional culture, carry forward the mandarin fish related to the excellent traditional culture of the Chinese nation, the fresh osmanthus fish quality efficiency has significant effect.

The late Chinese writer Wang Zengqi, a famous gourmet and writer, said, " Among the fish, I think it is the mandarin fish."The content of EPA + DHA reached 7.04%, 4.99 times, 5.03 times, 6.07 times and 13.04 times that of carp, herring, crucian carp and grass carp, respectively. The content of lysine in its muscle is 1.42 times that of FAO / WHO mode, and 1.10 times that of egg protein pattern, which is very beneficial for the dietary structure of China, which is mainly cereal food and supplemented by eggs, and can make up for the deficiency of lysine in cereal food and improve the utilization rate of protein in food in human body. The exploration and promotion of the food value and nutritional value of mandarin fish is an important means to improve the quality and efficiency.

In addition, the construction of beautiful fishing ground, industrial park construction, breeding support, feed osmanthus fish research and other technologies can provide a strong boost for the quality improvement of fresh osmanthus fish. The geographical indication product of agricultural products is the symbol of the brand, the crystallization of the quality, the embodiment of the value, and plays an important role in promoting the formation, development and prosperity of the osmanthus fish characteristic industry. Geographical indication products themselves are the most important tool to empower the industry, and have become a powerful engine for brand cultivation and a bright " name for opening to the outside world